★ SYNOPSIS

Are you an author looking to expand your reach and find innovative ways to book author visits? This webinar will introduce you to the untapped potential of partnering with corporate Employee Resource Groups (ERGs). By thinking beyond traditional methods, you’ll learn how to leverage corporate partnerships to create impactful and rewarding events that connect you with new audiences and opportunities.

★ WHO SHOULD TAKE THIS CLASS

This class is for authors who want to diversify their booking strategies, explore non-traditional partnerships, and make meaningful connections with corporate organizations. Whether you’re new to the idea of ERG partnerships or looking to refine your approach, this webinar will provide valuable insights.

★ COURSE DETAILS

In this dynamic session, you’ll learn to harness the power of corporate partnerships and ERGs to elevate your author visit bookings.

Topics include:

• What are ERGs, and why should you care?
• Identifying the right corporate partnerships for your brand
• Crafting proposals that resonate with ERG leaders
• Adapting your presentations for corporate audiences
• Exploring creative ways to collaborate with ERGs for events
• Case studies: Successful author partnerships with ERGs

★ TIME FOR Q & A

★ ABOUT THE PRESENTER

Serena Li is a seasoned professional with over a decade of experience founding and leading corporate employee resource groups before entering the world of publishing. Passionate about building connections and thinking out-of-the-box, Serena creatively spins the concept of brand alignment to help authors get more lucrative event bookings through mutually beneficial partnerships with the corporate world. Serena has successfully booked events with multiple Fortune 500 companies, including Meta, Google, Microsoft, and Twitter before it became X.

★ CLASS SCHEDULE