Join Alysson Foti Bourque for an enlightening and informative session on the current state of marketing and how to maximize your book’s sales before, during, and after launch. In this webinar, Aly will share her proven strategies to help authors generate exposure with media outlets, build momentum, and sustain the shelf life of their book.
★ WHO SHOULD TAKE THIS CLASS
This webinar is ideal for authors who feel stagnant in their marketing efforts and want to learn DIY and DIFY strategies to create a successful PR campaign. Authors will leave with instructive tactics to build their audience, scale their brand, and achieve long-term success.
Don’t miss this chance to learn the tips and tricks of the trade that will transform your marketing strategy and set your book up for success and longevity!
★ COURSE DETAILS
This one-hour webinar (plus time for Q&A afterward) will give you expert insight into the latest tips and tricks of marketing.
In this workshop, we'll will cover the essentials of creating a compelling PR campaign, marketing tactics to maximize reach, and ways to maintain momentum for sustainability.
Topics covered will include:
-
How to maximize the shelf life of your book
-
What makes a good “hook” for media
-
How to approach media outlets successfully
-
Maximizing social media presence
-
Bookstore signings and shelf placement
-
Author visit outreaches
-
How to be a podcast pro
-
Marketing efforts that benefit SEO
-
Scaling success for longevity
★ TIME FOR Q & A
Both classes will include ample time for Q&A afterward. All registered members will receive a link to a replay video afterward.
★ ABOUT THE PRESENTER
Alysson Foti Bourque is a bestselling, award-winning author with over a decade of experience in the publishing industry. She began her career as a teacher after graduating from University of Louisiana Lafayette with a degree in elementary education. She earned a Juris Doctor law degree from the Southern University Law Center in 2007 and practiced law as an Assistant Attorney General for the State of Louisiana. Now as founder/owner of Expound Publicity, a PR firm exclusively for authors, Alysson is well versed in the writing space and has a passion to help other authors succeed.
Alysson is also a highly successful traditionally published author of The Alycat Series, whose nine titles in the series have won over 25 awards, been recognized by Duchess of York Sarah Ferguson and The Prince and Princess of Wales, featured on a Times Square billboard, People Magazine, LA and Chicago Parent, countless media segments, glowing reviews by Kirkus, #1 bestseller on Amazon in six categories, and more. In her spare time, Alysson hosts a news segment on KLFY-CBS station called Aly’s Bookshelf highlighting books.
★ CLASS SCHEDULE
Thursday, April 24, 9:00PM EST - 10:00PM EST + Q&A
