GET READY FOR SUMMIT 6: NASHVILLE, JULY 24-26

LIVE EXPERT TRAINING

1 PRIVATE CONSULTATION

PROFESSIONAL MANUSCRIT REVIEW

PUBLICATION-READY FILES

MARKETING CAMPAIGN SET-UP

What You'll Accomplish In 6 Weeks

The Marketing Accelerator isn't just another course - it's your transformation from author to marketer:

✅  Get an expert education in publishing sales, marketing and distribution 

✅  Fully understand profit margins and the path to publishing for profit

✅  Get an in-depth look at all of the viable sales channels, their margin potential, volume potential and expected cash flow 

✅  Optimization of sales touch-points, including Amazon product pages and your personal website

✅  A deep dive into Amazon Ads - different campaign options, keyword discovery, and creating and editing successful campaigns

✅  Building high-converting ads on Facebook and Instagram for increased reach and traffic driving campaigns to your website

✅  Looking beyond PPC, and marketing through PR, influencers, YouTube read-alouds, email blasts and more

✅  Growing and managing your campaigns for continued success.

You know how to write. You can create great plots and characters. What you don't know is how to market them. 

In this Marketing  Accelerator, you'll learn all the ins-and-outs of marketing books - everything you need to know to get your books out there, get them sold, and start making a profit in publishing!

WHO IS THIS PROGRAM FOR?

This program is open to anyone, but especially ideal for:

  • Indie authors who are serious about making a profit and building a publishing business 
  • Authors who have not yet started marketing their books, but want to get started the marketing the right way
  • Authors who have published multiple books but haven't been successful marketing them

HERE'S WHERE MOST AUTHORS GET STUCK:

SELLING

AVAILABLE SALES CHANNELS

PROS AND CONS ABOUT SALES CHANNELS

HOW BOOK. DISTRIBUTION REALLY WORKS

MARKETING

AMAZON ADVERTISING

FACEBOOK & INSTAGRAM ADVERTISING

PR, SOCIAL AND OTHER NON-PPC MARKETING

PROFITING

THE PATH TO PUBLISHING FOR PROFIT

VOLUME VS. MARGIN VS. CASH FLOW

MAXIMIZING REVENUE AND MARGIN

The Marketing Accelerator was built to solve all three, no matter what your experience level. Most authors take years to gain the expertise this Accelerator will give you in just 6 weeks. You're not learning theory. You're learning the exact systems used to write, publish, market and sell over 1.5 million books.

why learn from us?

JAY MILETSKY & YOBE QIU • INDIE AUTHORS & PUBLISHING EXPERTS

  • Over 1,500,000 books sold
  • National retail distribution
  • Books sold nationally at BN, Target and other big box retailers 
  • Manufacturing and distribution experts
  • Marketing and advertising experts
  • Thousands of authors trained and mentored 
  • 20 + years in publishing 

 

FEATURED  IN RETAILERS INCLUDING:

Week-By-Week Outline

Week 1 — Your Sales Machine: Fixing the Foundation | July 9, 9:00PM EST

Objective: Build the assets that convert traffic into sales

 

Topics:

  • Why most author marketing fails
  • Amazon product pages: how to turn views into sales
  • Website optimization 
  • Conversion fundamentals 

Workshop:

  • Review of existing author sites and Amazon product pages
  • Brainstorming and discussion on how to improve each

Homework:

  • Audit your Amazon page and website using provided checklist.

Week 2 — The Numbers That Matter | July 16, 9:00PM EST

Objective: Understand profitability before spending a dollar on ads 

 

Topics:

  • The Biggest Mistake Authors Make
  • Calculating True Profit
  • POD vs Bulk Printing
  • Customer Acquisition Cost (CAC)
  • Break-Even Advertising
  • Lifetime Value

Workshop:

  • Calculate profit per book
  • Calculate break-even ACOS
  • Calculate target ACOS
  • Calculate customer value

Homework:

  • Build your personal book profitability spreadsheet

Week 3 — Distribution & Sales Channels | July 30, 9:00PM EST

Objective: Understand where books are sold and how each channel affects profit, volume, and cash flow.

 

Topics:

  • The Four Major Sales Channels 
  • How Distribution Actually Works
  • Channel Economics
  • Amazon
  • Shopify / Direct Sales
  • Schools & Events
  • Retail
  • Inventory Management Basics
  • Cash Flow Planning

Homework:

  • Create your ideal channel mix - calculate projections and cash flow

Week 4 — Amazon Advertising Mastery | August 6, 9:00PM EST

Objective: Launch and optimize profitable Amazon ad campaigns

 

Topics:

  • Amazon Ads Overview
  • Campaign Structure
  • Successful Keyword Research
  • Optimization Secrets
  • Understanding Metrics
  • Common Mistakes

Homework:

  • Launch or rebuild Amazon campaigns.

Week 5 — Facebook & Instagram Advertising | August 13, 9:00PM EST

Objective: Build campaigns that generate sales and build audiences.

 

Topics:

  • How Meta Ads Differ From Amazon
  • Pixel & Tracking Setup
  • Audience Creation
  • Creative Development
  • Campaign Structure
  • Reading Results

Homework:

  • Launch a Facebook campaign

Week 6 — Beyond PPC: Building a Complete Marketing Ecosystem | August 20, 9:00PM EST

Objective: Create multiple book discovery channels beyond paid ads.

 

Topics:

  • Public Relations
  • Social Media Strategy
  • YouTube Read-Alouds
  • Influencer Outreach
  • Email Marketing
  • Creating Your Marketing Plan

Homework:

 

Build a complete marketing blueprint including:

  • Profit calculations
  • Sales channels
  • Amazon strategy
  • Meta strategy
  • PR strategy
  • 90-day action plan

Week 7 — Private 1:1 Consultations

>> Date TBD

One-on-One Intensive Session

Each student receives a private strategy consult covering:

  • Marketing strategy
  • Amazon ad setup and/or optimization
  • Facebook ad setup and/or optimization

Weekly milestones and accountability check-ins will ensure every student keeps moving toward ad and marketing launch.

PLUS A LOT EXTRA  

Every author attending will also receive:

  • 2-for-1 pricing, so you can split costs with a friend
  • 1:1 consultation to set up new campaigns (Amazon, Facebook, Instagram) and/or optimize existing campaigns
  • Free one year membership into Book-An-Author (great for getting lucrative author visits to schools)
  • Free one year subscription to our group on Facebook, "The Insider's Guide to Publishing for Profit"
  • $150 toward any future (or current) print run through the IAPC

By the end of this Marketing Accelerator, you will have expert-level knowledge of marketing in the publishing industry and the intricacies of generating a profit from your books, and ready-to-go campaigns + full multi-media action plan.
THE MARKETING ACCELERATOR: INCREASING VISIBILITY, SALES & PROFIT

THE MARKETING ACCELERATOR: INCREASING VISIBILITY, SALES & PROFIT

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All classes will be recorded, and you will be sent a replay of each